As Paid Social Director, I led the team that grew Truly Beauty's revenue 250% year over year by fixing attribution, building the right creative, launching high-converting bundles, and guiding leadership through the process.
As Girlfriend Collective's head of growth, I set new budgets and strategy across every paid channel, building a holistic approach that prioritized scale while protecting profitability.
Kippo, a dating app for gamers, needed to cut its cost per install in half to unlock scale. Through rigorous creative testing and a move to a new paid social channel, I tripled their spend in just 4 months while beating KPIs.
A DTC wellness brand launched with zero revenue. I owned paid social end to end, led the creative strategy, and worked directly with the CEO to hold break-even targets at every stage of scale, so growth never came at the cost of profit.
Expert execution across Meta, TikTok, Snapchat and AppLovin: clean account structure, airtight tracking with pixel and Conversions API, and disciplined testing that scales what works.
Budget allocation and growth planning with my Profit-First Scaling framework, built on proper attribution that measures what truly drives new customers and profit, not inflated platform-reported numbers.
Strategy behind every ad: customer research, winning angles and a structured testing plan that keeps fresh, high-performing creative in market and stops ad fatigue before it hurts results.
“Joe was the Paid Social Director at Truly Beauty while I was Director of Digital Marketing there. He was a big reason the brand grew the way it did during that huge growth stretch. He knows exactly which numbers to watch when pushing or pulling back spend, and he treats a brand's budget like it's his own money. He knows his craft. I'd recommend him to any DTC brand that wants to scale profitably.”
“Joe worked with us as a paid strategist at Girlfriend Collective, leading both strategy and execution across our paid channels. He was thoughtful about how we scaled and always kept a close eye on efficiency and profitability. He’s sharp, straightforward, and incredibly easy to work with. I’d happily recommend him to any DTC brand looking for someone who can both think strategically and get the work done.”
“I had the opportunity to work alongside Joe at MuteSix where he absolutely crushed it as a paid social campaign manager. Joe's not only a master at scaling brands, but he's also a fantastic leader who knows how to bring out the best in his creative team. Joe's got this unique ability to conceptualize creative campaigns and lead a talented team to bring them to life. He was always in tune with our brand's vision and the market landscape, which helped him create effective paid social campaigns. On top of his skills as a media buyer, Joe's a genuinely great person to work with.”
“Joe is one of the most thoughtful, dedicated and passionate marketers I’ve had the chance to work with. During our time at Mutesix, Joe reported directly to me and ran his own accounts like a boss. He was one of the most independent and self-starting individual in the team. His work ethic is unrivaled and everything he does, he does with a smile. Joe is constantly coming up with innovative ways to market his clients and grow their top line revenue. Any team would be lucky to have him in their corner!”
I partner with DTC brands doing $1M+ a year. Tell me about your brand and I'll follow up as soon as I can if it's a fit.
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